Domov > PRO PLUS > Introduction

Introduction

Overview

PRO PLUS is a company for television management, production of original Slovenian TV programs and acquisition of international programs, as well as for sales of television advertising time. The company started its business in 1995 and now operates three television channels in Slovenia; POP TV the most watched tv channel in Slovenia which is also the most trusted among all TV stations, Kanal A  the third most watched tv channel in Slovenia and TV Pika which achieves the highest ratings right after national tv channels.

Besides commercial television programs PRO PLUS  produces several web channels: 24ur.com, which is the most visited web page in Slovenia, specialized web pages (Zadovoljna.si, Bibaleze.si, Golfportal.info, Dominvrt.si, Moškisvet.com, 321gremo.si, Cekin.si, Vizita.si), internet community Frendi & Flirt, from September 2007 the first nonlinear television in Slovenia – poptv.si and from September 2009 also first linear televison in Slovenia - maxtv.si.

Institution

(POP TV / Kanal A)

Kranjčeva 26, SI-1521 Ljubljana, Slovenia
Phone: +386 1 589 3 200
Fax: + 386 1 589 3 387
E-mail: info@pop-tv.si, info@kanal-a.si, info@tvpika.net
Web Page: http://24ur.com
OWNERSHIP: 100% CME MEDIA ENTERPRISES B.V.

Organization chart

PERSONNEL:
  • Mr. Pavel Vrabec, General Director
  • Mrs. Marjetka Horvat, Finance Director
  • Mr. Branko Čakarmiš, Programme Director
  • Mrs. Natasa Plementas, Marketing & PR Director
  • Mr.Tomaz Perovic, News and Sports Director, Chief Editor News and Sports Programs POP TV
  • Mr. Boštjan Rigler, Technical Director for development and IT
  • Mr. Cene Grčar, Company Attorney
  • Mr. Roman Ruperts, Director of POP OnLine
  • Mr. Marko Koretič, Production Director
  • Mr. Aleš Muhič, Sales Director

Milestones

15th December 1995
Company PRO PLUS launches commercial TV program POP TV
1996
POP TV becomes the most watched commercial TV program in Slovenia with independent, credible news and a wide range of international programs (series, movies, telenovelas...)
Media Award Victor 96' for special achievements: Tomaz Perovic
1997
In October PRO PLUS launches television program Gajba TV, which broadcasts until October 2000
POP TV already produces a wide range of local shows and for the first time broadcasts TV specials - Miss Slovenia finals, Miss World competition and Media awards special (Viktorji)
1998
24HOURS, the news on POP TV has a new format; it starts 15 minutes earlier (at 19:15)
POP TV organizes the biggest hit of the year - the visit of Esmeralda (Leticia Calderon) in Slovenia
Media Award Victor 98' for best foreign series: Esmeralda
1999
PRO PLUS launches 24ur.com, daily on-line newspaper
POP TV launches new comedy series TV Good Day, which becomes an immediate success
2000
In October POP TV merges with Kanal A, which is the oldest and second most watched commercial television program in Slovenia, established in 1991
POP TV produces licensed quiz show Who Wants to be a Millionaire, which becomes the most popular entertainment show in Slovenia
Promax golden muse 00' for best movie promo: In the Line of Fire
Media Award Victor 00' for best TV personality: Jonas Znidarsic
Media Award Victor 00' for best TV host of entertainment show: Jonas Znidarsic
Media Award Victor 00' for best TV show: Who Wants to be a Millionaire
Media Award Victor 00' for best entertainment TV show: Who Wants to be a Millionaire
2001
Kanal A restores its program and image - it raises it's popularity among Slovenian viewers; it launches the first tabloid infotainment show in Slovenia - Extra Magazine
POP TV launches new infotainment show Confirmed! which immediately breaks historical viewing habits of info programs on public TV
Promax silver muse 01' for best game show promo: Who Wants to be a Millionaire
International Advertising festival Golden Drum 01': silver plaque for best game show promo Who Wants to be a Millionaire
Media Award Victor 01' for best TV personality: Jonas Znidarsic
Media Award Victor 01' for best TV host of entertainment show: Jonas Znidarsic
Media Award Victor 01' for best TV show: Who Wants to be a Millionaire
Media Award Victor 01' for best entertainment TV show: Who Wants to be a Millionaire
2002
Kanal A and POP TV broadcast the World Football Championship 2002
POP TV launches new information show Frictions; docu-soap show Popstars on Kanal A is the hit of the year
Promax golden muse 02' for best drama promo: Profiler
International Advertising festival Golden Drum 02': Marijan Jurenec - The Advertiser of the Year
Media Award Victor 02' for best TV personality: Jonas Znidarsic
Media Award Victor 02' for best TV show: Who Wants to be a Millionaire
Media Award Victor 02' for best TV show: Who Wants to be a Millionaire
Media Award Victor 02' for special achievements: Project Popstars
2003
Successful extention of 24HOURS to an hour news-show
Media Award Victor 03 for best TV presenter: Boštjan Romih (Who Wants to be a Millionaire)
2004
Launch of locally produced sitcom Our Little Clinic
Launch of the reality show The Bachelor
Launch of the daily lifestyle show E+ on Kanal A
2005
Launch of the reality show The Bachelorette
Launch of the interactive reality show BAR
Launch of game show Deal or no Deal
Media Victor for best news show 24HOURS (24UR)
Media Victor for best sitcom Our little clinic (Naša mala klinika)
Promax golden mouse 05' for best news and current affairs promo: Preverjeno
Promax silver mouse 05' for best promo never made it on air: Minority Report 2
2006
Launch of the reality show The Bachelorette on POP TV
Launch of the interactive reality show BAR on POP TV
Launch of the eintertainment weakly show "Raketa pod kozolcem" on POP TV
Kanal A broadcasts the World Football Championship 2006
Launch of the locally produced show Race (Dirka)
Media Victor for best news show 24HOURS (24UR)
Media Victor for the best tv show E+ (E+)
Media Victor for the promising media personality Maja Roš
Media Victor for teh special achievement BAR 1 (BAR 1)
Media Victor for best sitcom Our little clinic (Naša mala klinika)
2007
Launch of the reality show Big Brother on Kanal A
Launch of the evening news 24HOURS AT NIGHT (24UR ZVEČER) on POP TV
Launch of the daily news from Monday to Friday WORLD (SVET) on Kanal A
Launch of the live transmissions of moto GP races
Launch of the first reality show in nature The Farm (Kmetija) on POP TV
Launch of entertainment show »Can U Dig It?!« (»As ti tud not padu?!«) on POP TV Media Victor for the special achievements for broadcasting the World Championship in Football 2006 (Svetovno nogometno prvenstvo 2006)
Media Victor for best sitcom Our little clinic (Naša mala klinika)
Media Victor for best news show 24HOURS (24UR)
2008
Launch of the reality show Big Brother 2 on Kanal A
Launch of the afternoon news 24HOURS AT AFTERNOON (24UR POPOLDNE) on POP TV
Launch of the cooking show Perfect 10 (DESETKA) on POP TV
Launch of the special weather report 24HOURS WEATHER (24UR VREME) on POP TV
Media Award Victor 07' for best sitcom Our little clinic (Naša mala klinika)
Media Award Victor 07' for best news show 24HOURS (24UR)
Media Award Victor 07' for the promising media personality: Lili Žagar
Media Award Victor 07' for best TV personality: Marko Potrč
Media Award Victor 07' for best entertainment TV show: "Can U Dig It!?
Media Award Victor 07' for best entertainment media personality : Jurij Zrnec
Launch of reality show The Farm 2 (Kmetija) on POP TV
Launch of entertainment sitcom Swingers (Svingerji) on Kanal A
Launch of entertainment show TV Tube (TV Tuba)
Launch of entertainment sitcom Lepo je biti sosed on POP TV
2009
Launch of the sports entertainment show Gremo na smuči on Kanal A
Launch of the sports entertainment show Avtosteron on Kanal A
Launch of the entertainment show Sweet sweet home (Ljubo doma) on Kanal A
Media Award Victor 08´ for best news show 24HOURS (24UR)
Media Award Victor 08´ for best entertainment TV show: "Can you dig it!?"
Media Award Victor 08´ for best entertainment media personality: Jurij Zrnec
Media Award Victor 08´ for special achivements: Bojan Traven (World Kanal A)
Launch of web portal Vizita.si
Poptv.si - new design of first non-linear television
Launch of first linear television maxtv.si
Launch of the Championship League on Kanal A
Launch of the reality show The Celebrities Farm on POP TV
Launch of the cooking show Love trough stomach
Launch of the beauty contest Supermodel of Slovenia
Trusted Brand 2009: POP TV is the most trusted brand among all tv channels in Slovenia
2010







International co-operation

PRO PLUS d.o.o. is a member of the Association of Commercial Television in Europe, ACT, which was formed in July 1989. In addition to their work at the EU institutions, the ACT actively represents the interests of the commercial broadcasting sector in other international bodies whose decisions may have an impact on their businesses. In particular, they are an Observer at the Council of Europe and an active member of the EASA. ATC participates (as an Observer) in the work carried out by the World Intellectual Property Organization (WIPO), at the DVB Project (Digital Video Broadcasting) and work with the European Audio-visual Observatory, the Advertising Information Group as well as with the European Services Forum. In all of these for a, they work closely with their individual members, including PRO PLUS d.o.o.

Strengths & Potentials

  • To offer the best TV entertainment and independent, credible news presented in different media;
  • PERMANENT DEVELOPMENT: All brands respect the latest programming, productions trends and variety of contents;
  • ABILITY TO ENTER TARGET MARKETS in the right moment using the best way to satisfy the viewers;
  • EFFICIENT ADVERTISING: The programming enables true communication of advertisers with their target groups and has established close relationship with both of them.

Main documents

POP TV

POP TV, which began broadcasting in 1995, has been the most successful Slovenian television channel for many years. In 2010 it has a strong leading position, particularly in the target viewer group of 18 to 49 years of age, with an average all-day share of 24.1% and a 33.4 % prime-time audience share in the first quarter of 2010. It has a 24-hour broadcast and reaches 95% households in Slovenia.

POP TV is one of three TV channels operated by PRO PLUS. Its mission is to offer viewers an extensive, up-to-date and interesting choice of information and entertainment content.

Locally produced programming includes top rated topical news shows 24UR POPOLDNE (24HOURS IN THE AFTERNOON), 24UR (24 HOURS), 24UR ZVEČER (24 HOURS AT NIGHT), Preverjeno! (Confirmed!) and a new addition 24UR OB ENIH (24HOURS AT ONE), which was been introduced in April 2010.

The first choice of viewers is also the entertainment part of the program including local sitcom Lepo je biti sosed (It's nice to be a Neighbour) and cooking show Ljubezen skozi želodec (Love through the stomach). In 2010 the station launched Slovenija ima talent (Slovenia's Got Talent). with tremendous success. –The final episode achieved the highest rating of the decade on Slovenian television channels of 31 % and 75 % average audience share in the target viewer group of 18 to 49 years of age.

Besides domestic production, POP TV also offers a variety of latest international programs, telenovelas, top featured films, several global hit series, documentaries and cartoons in Ringa -Raja. The brand has also contributed to the popularization of sports, such as Formula 1 and World Cup MOTO GP and spectacular specials -Slovenian Media Awards Special (Viktorji).

All domestic shows are available on PRO PLUS's first nonlinear television in Slovenia poptv.si and Slovenia's first online catch up television service maxtv.si.

Kanal A offers its viewers locally produced information and entertainment content. The news show SVET (The World ), which is broadcast on weekdays at 6 p.m., is the most viewed show in its time slot and also the second most viewed news program in the country. -Kanal A offers also several popular entertainment shows:  Pazi, kamera! (Watch out, Camera!),  TV TUBA, Zvezda pokra (Poker Star). -From autumn 2009 is exclusively for Slovenia on Kanal A the most prestigious football club matches UEFA Champions League. Matches are on programme beside Kanal A, on 24ur.com/ligaprvakov and maxtv.si. From spring 2010 is on Kanal A for drivers also a new sport entertainment show Avto.info.

All domestic shows are available on PRO PLUS's first nonlinear television in Slovenia poptv.si and Slovenia's first online catch up television service maxtv.si.

TV Pika originally launched in 2006 as a regional TV station, eventually expanding broadcasting from Central Slovenian into other regions, and now reaches over (almost 70%) 66% of all Slovenian households. Since summer of 2010, TV Pika is fully owned by Central European Media Enterprises. TV Pika broadcasts both foreign fiction, locally produced fiction and non-fiction programs. The stations format incorporates lifestyle, reality, telenovela, movies, and daily series. Pikas locally produced content include its own cooking show Kuhinjica (Kitchenette), morning show Budilka (Eveille), several others popular shows Preparty, Randevu, ABCD and news programs. In 2009 the station achieved the highest ratings right after national tv channels.

All domestic shows are available on PRO PLUS's first nonlinear television in Slovenia poptv.si and Slovenia's first online catch up television service maxtv.si

Sponsorships and Donations

PRO PLUS has been publicly recognized as the leading multimedia company in Slovenia with high corporate responsibility and supporting numerous organizations, societies, individuals. Public is being informed through “awareness-rising" campaigns broadcast on PRO PLUS TV channels (POP TV, Kanal A and TV PIKA ) and on its web sites (24ur.com, specialized portals). Considering excellent ratings and a high number of hits on web sites, the messages reach broad audiences.

Recipients include international organisations such as UNICEF, Amnesty International, Council of Europe, UNHCR, European Antibiotic Awareness Day (EAAD), International Cooalition Against Wildlife Trafficking (CATW), SAFE.SI (Europe's Information Society), SILA (Slovenian International Ladies Association) etc, as well as local institutions such as Rdeči križ Slovenije (Red Cross), Karitas, Društvo Paraplegikov (Paraplegic Association), Beli obroč (White Ring), Zavod za Slepo in Slabovidno Mladino (Institution for Blind and Visually Impaired Young People), Društvo Sonček (Association Soncek), Fundacija za pomoč otrokom (Fundation for Children Support), Fundacija Rdeča žoga (Red Ball Foundation), Center za avtizem (Centre for Autism), Rdeči noski (Red Noses), Svit, Energija.si, Zveza Prijateljev Mladine Slovenije (Slovenian Association of Friends of Youth) among many others.

For a number of years PRO PLUS has also strongly focused on corporate responsibility in its popular programmes and also producing special entertaining humanitarian shows in cooperation with well-known organizations (This Small Country with Unicef, Snowflake with the Slovenian Association of Friends of Youth, and similar).

PRO PLUS also offers its hand of help through humanitarian campaigns, which are organized independently on the company level or in cooperation with business partners. With its trademarks PRO PLUS has been the media sponsor of numerous well-known, credible international and domestic events from various social fields.  

Contact person

PR Department
Phone: +386 / 1 / 589 33 31
Fax: +386 / 1 / 534 11 18
E-mail: info@pop-tv.si

Useful links
 

 

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